About Us
- About us
United Wateen is a leading distributor of home appliances and electronics and one of the top five distributors in Saudi Arabia.
We are an official distributer for the major brands such as LG and Samsung, dedicated to providing high-quality products and exceptional customer service while fostering long-term relationships with our partners.
Established in 2022, we have built a strong reputation for reliability, innovation, and customer satisfaction. Our extensive portfolio includes a wide range of home appliances and electronics from top global brands. Wateen Head office is located in Riyadh.
United Wateen is a sister company in Al-Khader Group which one of the leading groups in the Kingdom of Saudi Arabia since 1982 and includes the largest companies in the home appliances and electronics sector, which are Sheta & Saif, Black Box.
To be the leading company in our field, by providing our customers and our people with highly efficient experiences and reliable services.
Build a sustainable operating model for our business, and develop the capabilities of our people, to deliver superior value, high-quality products and exceptional experience to our partners.
- Our value
Core Values
Taking ownership and responsibility for our actions and decisions, in the best interest of the company, our people and partners.
Being the best in class! Promoting mindsets with high intension, sincere efforts and professional execution.
Be open to new ideas, foster individual & team creativity and challenge current ways of working.
Do and ask for work that adds value to win customers’ trust and satisfaction, by delivering services that exceed their expectations.
We do business with agility and effectiveness, confidently making bold decisions that enrich the interest of our partners.
Building a positive work environment that inspires people to grow, develop and be successful, while promoting fairness and recognition.
Be honest, straightforward and realistic, always try to do the right thing. Apply the highest levels of professional ethics as a company and individuals.
Working together as one team to create greater value and achieve common objectives, while maintaining business ethics.
KEY ACHIEVEMENTS
- Our partnerships with major brands have enabled us to offer a compelling and diverse product range, along with exceptional services, enhancing mutual success.
- Our partners' products are strategically distributed through a wide network of trusted retail partners, ensuring broad market coverage and easy accessibility in the Saudi market.
- Through our market presence and value-added services, we have positioned ourselves as a leading distributor of a variety of products, delivering value to both customers and partners.
- OUR PERSPECTIVE
FUTURE GROWTH PERSPECTIVE
Looking ahead, we are committed to continued innovation, expansion, and customer satisfaction, positioning us for sustained growth and success in the dynamic consumer electronics Saudi market through best practices.
Expand our product portfolio to include emerging technologies like smart appliances. Enhance our online presence and e-commerce capabilities and establish United Wateen retail brand shops.
